Thursday, 7 May 2009













When it came to choosing the colours for the sand forms I turned to my research on Wassily Kandinsky theory about the universal correspondence between the three primary colours and the three basic shapes ('...the dynamic triangle is inherently yellow,the static square is intrinsically red, and the serene circle is naturally blue')Reaching to this idea through his own experimentation he also circulated a questionnaire at the Bauhaus,asking participants to fill in blank triangle,square and circle with one of the three primary colours.With this attempt he wanted to discover a universal subconscious connection between these forms and colours.However,Kandinsky's theory was dismissed by some members of the Bauhaus as 'utopian aestheticism'. While checking the validity of this statement I found a very interesting experiment based on the same notion in 'The ABC's of triangle,square and circle:The Bauhaus and Design Theory' by E.Lupton and J.Miller.It represented different takes on the same problem that Kandinsky posed when trying to prove the universal correspondence between forms and clours.

With this in mind, I decided to carry out the same experiment that Kandinsky did in order to formulate his thesis.My aim was to challenge his principle rather than confirm it.Assuming that a theory that dated back to 1923 could no longer be applied these days,especially when it comes to children.I expected to get quite different response from them.This expectation was based on two reasons:firstly,the fact that Kandinsky's theory seems very convincing to people only because of its consistency and systematic explanation,and secondly,I thought that the children wouldn't apply the same level of logic when colouring forms and will produce a wide variety of interpretations.

After a lot of struggle to get access to children,in order to carry out this simple colouring experiment I got permission to do it. Equipped with several packs of crayons and a pile of paper I visited 'One O'clock Club' in Peckham Rye.The age group that I targeted was form 2 to 4-year-olds.The responses I got,however, were shocking.More then half of the children that took part in the experiment (3/5)associated the forms with the colours in the same way that Kandinsky proposed.This revelation determined my decision on which colours I was going to use for the sand forms.Then the next step was to decide on the colour of each letter.I did so by simply matching the general form of the letter to one of the basic forms.Once I finished with this I started the actual vacumforming process,which resulted with several tiles of relief distorted letter forms.I quite likes the tiles with the letters and I started to question myself if I should cut the excess plastic or leave parts of it.Strangely, the letter blocks reminded me of mosaic tiles and I started imagining them as a material that is suitable for both covering nursery walls or as a part of playgrounds.This method of physicality in presenting information and its application to the surroundings are very appealing to me because it combines product and information design,it's more environmentally friendly and tactile.

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