Saturday, 25 April 2009




Using the 'Visual grammar' as an inspiration source, I started applying the same structural frame to typefaces.To begin with, I needed to decide if I was going to create a new typeface for each alteration or use one typeface all the way through this experimentation.I thought that working with just one typeface will make the changes more evident and stress on the actual manipulation rather than the outcome,that is why I settled for 'Arial'.I chose this typeface as a base for this task because it is simple,without any ornamentation,well-known and recognisable.In doing so I will still have distinctive looking results after each manipulation and still help me retain some parts of the original typeface look.By starting this experiment and slowly going through the book, I managed built a wide variety of typeface alterations.These could later be used to visualise the driving forces and perceptional mechanisms of pictures applied to typography in a collection of typefaces,which will convey the same methods but allow for information to be transmitted through words as well.The most appropriate format for that collection would have been in the form of a directory that shows the simple and effective solutions used by graphic designers in their work.A book that deals with composition and perception of visual and textual information in one place.

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