Wednesday, 22 April 2009



After getting roughly acquainted with these facts (it's a pretty vast amount of information and it takes a PhD to fully understand it) I stumbled across an amazing book called Visual Grammar by Christian Leborg in the library,while I was browsing the 'cultural studies' section. (http://www.amazon.com/Visual-Grammar-Design-Briefs-Christian/dp/1568985819 ) I found this book very useful since it encompasses relevant information for my project, collected research by several other authors ( Principles of Form and Design y Wucius Wong,Primer of Visual Literacy by Donis Dondis,and visually friendly devices for explanation of a full range of graphical means applied to pictures. The basic description immediately grasps the attention of everyone who is interested in design:

'Easy access to computer graphic tools has turned many of us into either amateur or professional image producers. But without a basic understanding of visual language, a productive dialogue between producers and consumers of visual communication is impossible. Visual Grammar can help speak and write about visual objects and their creative potential, and better understand the graphics. It is both a primer on visual language and a visual dictionary of the fundamental aspects of graphic design. This book is dealing with every imaginable visual concept—from abstractions such as dimension, format, and volume; to concrete objects such as form, size, color, and saturation; to activities such as repetition, mirroring, movement, and displacement; to relations such as symmetry, balance, diffusion, direction, and variation. '

Initially, it gave me an insight of how images can be manipulated in order to produce visually different samples and how altering them by using a strict 'language based' pattern can change their meaning and function. However, providing a visual syntax of the way we perceive pictorials was not enough for me,I wanted to further explore the connection between language and vision. I started wondering what would happen if I apply this system of understanding visual signals to typography. Would it simply work on letters?Where is the exactly the line between picture,pictogram,symbol and letter form?

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